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AB ProductionAB Production

Who we are

Asmallstudio.Bigvisualthinking.

We are a creative communication agency based in Morocco. The studio works with brands on commercial films, photography, social media content, creative direction, branding, and visual campaigns. Projects can include concept development, production, cinematography, photography, editing, post-production, and delivery of campaign assets.

Our approach

  1. 01

    Discover

    Understanding the brand, the objective, the audience and the visual direction.

  2. 02

    Conceive

    Turn the idea into a concept, a moodboard, art direction and a visual language.

  3. 03

    Produce

    From location and lighting to direction and camera — production brings the concept into the world.

  4. 04

    Edit

    Editing, color, sound and motion until the cut is right.

  5. 05

    Deliver

    Turn the finished work into assets ready for every channel and format.

Behind the frames

Generated studio stills — not photographs of this studio.

Generated still of a film set with tungsten light and haze
Generated still of a cinema camera on set
Generated still of a lighting setup in the studio
Generated still of a color-grading suite

The crew

  • Creative direction

    Creative direction

  • Image

    Image

  • Production

    Production

Values

  • Story first

    The frame follows the idea. We do not start with a format.

  • Craft on set

    Direction, light, and performance before decoration.

  • One system

    Film, stills, and social cutdowns belong to the same visual language.

Portraits and studio stills on this page are generated stand-ins. Names are not published.

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