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AB ProductionAB Production

Journal

Notes on film, photography and production

Short editorial notes on how a creative agency works — process, production, and the questions brands usually ask before a shoot.

  1. Studio/2026-09-06/4 min read

    What a creative agency actually does

    A creative agency is hired to invent the visual idea and then make it — film, photography, social content, and the system that holds them together.

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  2. Production/2026-09-06/5 min read

    What video production includes

    Depending on the brief, production can run from the first treatment to color, sound, and the cutdowns that leave with the master.

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  3. Campaigns/2026-09-06/5 min read

    How a brand campaign gets produced

    A campaign is one visual language shared by the hero film, the stills, and the short cuts that travel after the shoot.

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