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Institut Caftan — Fashion Film

Fashion Film · Marrakech 2026 · Fashion

InstitutCaftan

Client
Institut Caftan
Date
2026
Location
Marrakech
Services
Film

Marrakech in a living modernity.

FILM · FASHION · MARRAKECH

Fashion film produced in Marrakech in 2026 for Institut Caftan. The camera stays with the cloth, the light, and the gesture — the caftan as a living form, not an ornament to be explained.

Shot around Caftan Maroc. Heritage and the present share the same frame: a city that moves, a craft that refuses to freeze.

PlayFilm Production

The film

Marrakech in a living modernity.

We wanted to strip away the ornaments and look into the same instinct — to hold onto what can only be felt against a Moroccan darkness.

Direction — AB Production