Campaigns
How a brand campaign gets produced
A campaign is one visual language shared by the hero film, the stills, and the short cuts that travel after the shoot.
Published 2026-09-06/5 min read
A campaign is not a long film plus leftover stills. It is one system: the hero piece, the photographs, and the short films cut for the feeds.
The production path
- Discover: brief, audience, constraints
- Concept: treatment, references, casting, locations
- Produce: direction, cinematography, photography
- Edit: picture, sound, color, motion
- Deliver: masters, stills, and social packages
Film and photography together
Shooting both on the same production keeps the light, the casting, and the location in one language. That is why brands often ask for photography and video in the same brief.
The selected work includes a film produced in Taza for Hardlight, a fashion film in Marrakech for Institut Caftan, a restaurant film in Tangier, a furniture film in Marrakech for Vitra, and a gym film in Rabat.